Why would we ceate a basic internet marketing error? Why would we choose to use a word like areté in all our materials when most people don't understand it, don't recognize it and are not familiar with it's pronunciation (ar-uh-tay).
WHY - because it is our guiding principle, simple, positive and life changing!
Our Guide to Living With Areté!
What would you attempt in life if you weren't afraid and knew you would succeed?
OK...
So...excuse me...what exactly are you waiting for?
Life is not a dress rehearsal...
Wake up!
Here's the deal: What we can be, we MUST be! Period!!
There's no getting around that one.
So, turn off your TV. Put down your drink. Get off the medication.
Quit numbing yourself. The pain's not going away.
Not until you Live With Areté.
Live With Areté?
Yep.
Gandhi got it. Einstein got it. Mother Theresa got it.
Tiger gets it. Gates gets it. Oprah gets it.
The Greek philosophers got it!
Guys like Socrates, Plato and Aristotle said that if you want happiness in life you better live with Areté -- a word that literally means virtue or excellence but has a deeper meaning...something closer to...
Constantly striving to reach your highest potential.
Areté.
How beautiful is that? It was one of the highest ideals of Greek culture.
It should be one of ours. Tragically, it's not -- yet!
We seem to be more interested in resumes, job "security" and 401k's.
Speaking of the current version of retirement...
Who came up with that? Work our tails off for someone else doing something we're not passionate about attempting to accumulate enough money to pay the bills from our stress-caused illnesses while we bitch about what we should have done when we were still young.
Hmmm...can't quite figure that one out. Seems like it makes a bit more sense to go ahead and dare to live now...
Why not Live With Areté?
Live to your highest potential--moment to moment to moment.
Not in the mood?
Fine. Then live with regret, anxiety, and disillusionment.
Your call.
Think about it. When do we feel most alive?
Exactly. When we're being ourselves--our highest selves.
You want happiness?
Live With Areté.
Dream. Grow. Stretch yourself.
Rip off the tie. Jump out of the cubicle.
Dream. Think. Dare to be crazy.
What are you waiting for?
Live With Areté.
Live. Love. Smile. Hug. Laugh. Dream. Dare. Do. Create.
Have fun. Be intense. Be audacious. Be unreasonable. Act impeccably. Breathe.
Be you. Be different. Get paid to do what you love.
Help others achieve...
Why not?
Ditch the tie. Escape the cube. Leave the 8-5. Trash the resume.
Ignore the critics and the cynics. Don't pay attention to the skeptics and dreamstealers! Burn the corporate ladders. Laugh at the ceilings. Quit the bitching. Open your mind. End the laziness. Overcome the fear. Transcend your conditioning...
Why not?
Move the world.
Change the world.
Push the human race forward.
Whatever you call it, go out and do it.
When?
Start Now!
Not when you have enough money or once you do this or do that. That's nonsense.
It's not gonna be easy, but go out and live your dreams. Now.
You deserve it.
And, if that doesn't move you: The world deserves it.
Live With Areté.
"Build up virtue, and you master all."
~ Lao-tzu, 6th century Chinese philosopher, founder of Taoism from Tao Te Ching
The Greeks said the same thing. They taught that living with virtue was the key to happiness. Their word for "virtue"?
Areté.
"Build up Areté, and you master all."
Are you ready to live with Areté?
Visit our business website (Click the link below) and see the perfect vehicle: learn about our mission, our vision, our values to pay it forward and help create "enlightened millionaires".
